The move may not be voluntary, but Devils owner Jeff Vanderbeek has enlisted an executive search firm to look for a replacement to Lou Lamoriello for the Devils business operations.
Lou, who neglected to comment on the decision on the initial reports, would still remain a prominent figure with the New Jersey Devils, handling all team related operations and represent the team in NHL committees, like the Board of Governors and the NHL Executive Committee.
The move is actually a positive step for the New Jersey Devils. Nearly all NHL teams have two executives, one that handles all of the hockey aspects and one that handles the business aspects. Lou Lamoriello, the Devils executive with 1,000 titles, has so many responsibilities that getting to pull one of those hats off of his head can only help him and the team. Now he had more time to devote to the New Jersey Devils.
No one can deny Lou is one of the most notable General Managers in the NHL and in sports as a whole. With this shift, he will now be able to spend more time managing the Devils team and all of the hockey aspects, and not worrying about arena management, handling public relations, and being in charge of marketing.
Most Devils fans will tell you that Devils marketing hasn’t been the best in their recent history. Just recently things have turned around with a positive spin, with their new slogan "Jersey’s Team" and more in-arena entertainment.
Owner Jeff Vanderbeek is hoping that a separate executive for business operations will allow the Devils to become a more profitable organization as well, utilizing their assets, including the Prudential Center, better.